Sales Transformation

Transform your selling experience with a comprehensive suite of next-generation interactive sales demos.

Discover the value

Use Voyant Studios™ Immersive Selling Experiences to differentiate your sales journey and increase customer engagement. Simplify complex concepts, increase sales/customer adoption of your new solutions, drive sales productivity & orders growth.

Scale Sales Expertise

Give every sales rep the tools to pitch your full portfolio with confidence.

Ensure Consistent Messaging

Deliver one clear story globally and eliminate the need for multiple presentations.

Sell Value, Not Just Features

Show the business outcomes your solutions deliver, not just a feature list.

Simplify Complex Concepts

Make it easy to see how your solutions solve real customer challenges.

Enhance Engagement & Impact

Turn static demos into immersive, customer-led conversations that hold attention.

Fast Track Sales Onboarding

Give new reps instant access to value props and differentiators from day one.

Book a Demo Calculate the Value

Scale Sales Expertise & Simplify Complex Concepts

Traditional Selling

Challenge

<1%

of B2B sales teams are able to pitch new technical solutions

Key Insights

  • ~50% of companies are unable to articulate their business value to customers1

  • 80% of sales conversations pitch features & do not discuss the customer challenge2

  • 95% of purchase approvals require ROI justification to show business value3

We’ve seen businesses invest millions of dollars developing new, innovative solutions only to launch them with highly technical PowerPoints and datasheets in the hands of their sales teams. Sales teams struggle to articulate the business value and rely on only one or two technical specialists who are capable of pitching. This sales model is not effective in a global marketplace and makes it difficult to activate your entire sales team resulting in slow adoption and missed revenue targets.

Immersive Selling

Solution

100%

of B2B sales teams can use interactive experiences to engage customers

Key Insights

  • Ensure 100% of your sales teams pitch your differentiated & quantified value props

  • Enable 100% of your sales conversations to start with customer issues versus features

  • Enable 100% of your sales teams to show your solution’s expected ROI & outcomes

Immersive Selling Experiences provide global sales teams with engaging and interactive content to enable insightful conversations with customers while driving consistent value messaging. Target a broad range of customer audiences from c-suite to engineers with easy to use navigation and drill downs. Marketing teams can control the message and instantly update content globally using our platform. They can also track sales and customer usage, driving insights on how to evolve the message and increasing lead generation.

1 Forrester 2 Gartner 3 CSO Insights

Ensure Consistent Messaging

Traditional Selling

Challenge

~70%

of sales teams spend 10 hours per week modifying pitches

Key Insights

  • Up to 70% of sales content is not used — reps feel it’s not relevant or can’t find it1

  • 7 customer stakeholders needed for purchase decisions, leading to multiple ppt decks2

Reps spend too much time customizing old PowerPoint decks that focus on features rather than business value, making it hard to track content usage and keep messaging consistent globally.

Immersive Selling

Solution

100%

of your sales force can deliver
consistent sales messaging

Key Insights

  • Ensure 1 consistent & engaging message is being delivered globally by your sales teams

  • 1 immersive selling experience can be used from C-Suite to highly technical audiences

Immersive selling experiences provide interactive content that keeps value messaging consistent. Marketing can update content globally in one place and track usage to increase lead generation.

1 SiriusDecisions 2 Corporate Executive Board

Sell Value Not Features

Traditional Selling

Challenge

+30%

price negotiation when selling features vs. outcomes

Key Insights

  • Feature-led deals face up to 30% more price negotiation

  • Buyers compare features across vendors, driving pricing objections and longer cycles

  • Deals get stuck in negotiation instead of advancing on business value

Traditional feature-focused selling shows up too late to shape the problem and gets dragged into price-driven comparisons, so the solution is treated as a nice-to-have instead of a strategic investment.

Immersive Selling

Solution

~20%

faster close rates using interactive sales demos throughout the buying process

Key Insights

  • Interactive demos keep buyers engaged and open to value conversations throughout the journey

  • Buyers understand impact faster, reducing friction and speeding decision-making

  • Shorter sales cycles and higher win rates drive more pipeline and revenue

Interactive demos go beyond “nice UX” to significantly boost conversion rates, shorten sales cycles, and elevate perceived value by letting buyers experience outcomes in their own context.

Enhance Online Engagement & Impact

Traditional Selling

Challenge

67%

of buyer journey is digital, before approaching sales reps.

Key Insights

  • B2B buyers are researching solutions online & sales may not be aware of opportunities till an RFP comes out

  • Buyers are forming shortlists, reading reviews, and validating solutions long before they ever talk to sales

Most of the buyer’s journey is complete before a rep is contacted. Static web content rarely stands out, so opportunities form and shortlists lock in without your team in the room.

Immersive Selling

Solution

30%

increase in pipeline by turning interactive tool usage into new opportunities

Key Insights

  • Leverage interactive online demos in your demand/lead generation programs driving incremental pipeline & orders

  • Engaged buyers using interactive tools are more qualified, further along in their journey, and more likely to convert

Immersive demos drive far more engagement and time spent with your story online, capturing intent and turning self-serve exploration into qualified pipeline.

Quickly Onboard New Sales Talent

Traditional Selling

Challenge

~9 mo.

for a new seller/partner to be trained and ready to perform

Key Insights

  • 75% of sellers are perceived to have little-to-no knowledge of the customer’s challenges1

  • 87% of sales training is forgotten within one month of the training2

Onboarding is expensive and complex. Most training is forgotten before the rep meets the customer, leaving new talent unprepared to discuss challenges or defend value.

Immersive Selling

Solution

+50%

reduction in seller ramp-up time using value-based interactive tools

Key Insights

  • Enable 100% of your sales teams to expertly discuss customer and industry challenges

  • Ensure 100% of your sales teams have instant access to value-based content with customers

Immersive Selling Experiences shorten ramp-up by putting the full value story in a guided, ready-to-present experience that works for both training and live customer meetings.

1 Forrester 2 Xerox

Reduce Tradeshow and Demo Costs

Traditional Selling

Challenge

~40%

of B2B marketing budgets are allocated to tradeshows & demos

Key Insights

  • Traditionally, booths are filled with physical products increasing shipping costs and booth sizes

  • Tradeshow costs add up quickly and conversations can remain feature-focused instead of value-focused

Shipping physical equipment to events can cost tens or hundreds of thousands per show, while still failing to tell a differentiated value story.

Immersive Selling

Solution

~90%

reduction in demo costs by reducing hardware & shipping costs

Key Insights

  • Up to 90% reduction in the # of physical products displayed and shipped to tradeshows.

  • Cut shipping, logistics, and booth-size costs while still demonstrating complex solutions in customer-specific context

Virtual demos dramatically reduce hardware and shipping costs while giving booth visitors a high-impact interactive experience they remember.

Get a Demo

Discover how Voyant Studios™ industry leading immersive selling experiences can transform the traditional sales approach by simplifying complex concepts, fast tracking solution adoption and growing revenues.

Book a Demo